ARE Trüst was born from a conviction: it is possible to articulate the Colombian emerald value chain with integrity, transparency and a deep respect for its origin. We are an organization built on decades of experience, designed to create shared value and transform an industry.
ARE Trüst's strength is based on experience, access and a vision for the future. These figures represent the foundation of our model.
ARE Trüst was not born as a simple business, but as the answer to a challenge: how can we honor the true value of the Colombian emerald, dignifying those who mine it and offering radical transparency to the market? Our mission is to redefine this industry from within.
The alliance with the 9 leading mining families is the heart of our model. It is a relationship forged over decades of trust, allowing us to operate from the ground up, guaranteeing fair treatment and unprecedented access. We are not intermediaries, we are an integral part of the legacy.
Every operation, every partnership and every decision we make is guided by this purpose: to create an ecosystem where value is shared, trust is the primary currency, and the success of those who participate in our businesses drives the sustainable development of the communities that make it all possible.
Our Essence:
Purpose, Experience and Legacy.
We believe that true value is value that is shared. Our business model is designed so that the success of each operation directly drives the sustainable development of the communities and the protection of the ecosystem from which we originate.
We ensure fair treatment and direct collaboration with mining families, strengthening their autonomy and legacy.
We promote responsible mining practices that seek to minimize the impact and protect the biodiversity of the territory.
We allocate resources to the development of technologies that enhance the sovereignty and growth of local communities.
90% of our profits are reinvested in impact projects, creating a virtuous circle of shared prosperity.